Our founder, Tom McDermott-Walshe, knows that Las Vegas is not all about gambling.
As someone with several years of experience in the framing and display business, Tom is dedicated to constantly seeking out new ideas and new products. In four of the past five years, he’s done that by travelling to Vegas to attend the annual West Coast Art & Frame Expo – one of the biggest industry shows in the USA, typically attracting more than 200 exhibitors and thousands of delegates from across the world.
He knows that doing so is no gamble, because he’s always guaranteed to learn more about the latest industry developments and trends while he’s there. And this year, the power and effectiveness of the Fabric Light Box simply blew him away.
‘The Expo is a great event to attend because there’s always so much to see and learn,’ he says. ‘This year’s was the best yet. I was so busy there that as I was packing to come home, I realised that I’d just spent four days in Las Vegas, and hadn’t even left the hotel where the Expo was being held!’
It was on his way to one of this year’s seminars that Tom encountered the Fabric Light Box. At the entrance to the lecture stood a huge fabric print of the cover of that month’s issue of Picture Framing Magazine – the leading industry publication and the organisers of the Expo. It was mounted on an aluminium frame and illuminated by high-powered LEDs – and Tom says it ‘absolutely popped’.
‘I hoped immediately that I’d find out more about it during the lecture, and I decided that if I didn’t, I’d go and find out more anyway,’ he says.
He got his wish, as the speaker explained all about Fabric Light Boxes and just how effective they are. A massive bonus was the discovery that the world’s leading manufacturers of the aluminium frames used are in The Netherlands, making the system much more accessible to the Irish market than if they were in the USA.
‘I decided then that I’d bring them to Ireland, and I’m excited now that we’re about to launch,’ he says. These will work for businesses of all sizes who want to be at the cutting edge of visual display.’
Remember, using Fabric Light Boxes is no gamble. You’re guaranteed a return. And it’s not often you can say that about something you see in Vegas!