I always love going to an event early and look at exhibitors setting up their stand. I find it very entertaining to see the room change and dress up before the first visitors arrive. You can segment the exhibitors who are used to attend events from the truly beginners, not only by the size of their stand but also by their behaviour and usually stress-free attitude. Some exhibition displays are so big that it can take hours to unfold and get ready. Looking at how much some events can cost, no wonder why so much energy is put in to create a stand that looks good and attracts as much attention as possible!
Pre-event preparation and setting up your stand can feel like a little marathon and having the proper tools and displays will definitely make your life easier. So here are a few pointers of what to look for when getting your new exhibition displays and banners done.
- Free standing vs. wall-mounted? What you will choose will depend on the type of booth or space that you will be renting. Free standing displays are now mostly used and allow you to use your displays as separations to your neighbouring exhibitor or double the impact of your messaging with double-sided displays.
- Look for lightweight banner: remember you will be carrying, pulling, manoeuvring these displays to set them up and the lighter, the easier!
- Are Portable displays really necessary? Yes, yes, yes! Displays can now be provided with carrier bags, bags on wheels or even special-made cases on wheels. If you attend a lot of international events, you also need to ensure your displays travel safely. Having portable displays are a must.
- Easy to assemble? How many people are needed to set up each display? Will you have such team available to help on the day? How long will it take to set it up?
- Superior Quality? This is an obvious one but you may be tempted to go for a lower quality to fit the cost within your budget. Remember that your displays are a long-term investment and putting a bit extra euros may help in the long run, especially if you attend a lot of events.
- Are your displays versatile? What happens to your displays when not set up at an event? What happens if you want to change the messaging to fit with the event or environment? What happens if you rebrand and change your logo or corporate colours? Some displays now allow you to keep the frame and change the fabric onto which the message is printed, so your message is up-to-date, without being too costly. Check out http://www.fabriclightbox.ie/ for examples.
- Lit/non-lit displays: all venues are different and some will be darker or better lit than others. By having back-lit displays or edge-lit displays, you ensure you message is clearer, more visible, and therefore attracts more attention.
- What size displays do you need? This depends again on the type of booth or space you have available. Although you want to ensure your message is seen on a large display, remember that bigger doesn’t mean better! Your displays can’t take the entire space available and stop people from navigating around your stand! Make sure the size is right!
With so many options out there, you need to assess what you need first and what is the priority for you. Your exhibition displays represent your business and need to be done right.
Talk to Fabric Light Box today to assess what your options are in terms of good quality LED corporate displays. Get a quote at firstname.lastname@example.org.